Lesson 8 – Adwords Best PracticesDuration: 14 minutes — In this section we’ll cover some of the tips, tricks and other gems that come from years of Adwords experience.
Lesson 7 – Modifying and Improving Your Adwords CampaignDuration: 26 minutes — Creating a campaign is only the beginning. Adwords is a non-stop cycle of experimenting and improving. Learn what you should do after you create your first campaign.
Lesson 6 – Creating Your First Adwords CampaignDuration: 17 minutes — Follow us as we walk through creating your first Google Adwords Search Campaign. Note: Refer to the Lesson 1 PDF download to see an example of campaign layout.
Lesson 5 – Adwords Campaign StructureDuration: 12 minutes — Adwords marketing campaigns are organized into accounts, campaigns, ad groups and ads. Learning the definition of each will help you target better and control costs. Note: Refer to the Lesson 1 PDF download to help you understand this topic.
Lesson 4 – Adwords Key Match TypesDuration: 10 minutes — Adwords allows you control how closely what prospects type match what you are selling. Learn how specify general match vs. very precise matching of your prospects search results.Note: Please reference your Lesson 1 PDF download and images to help you visually understand the search match […]
Lesson 3 – Adwords Common TermsDuration: 12 minutes — Learn the Adwords vocabulary. You’ll need to know the language of Adwords so you know much you are spending and how you can improve your advertising over time.
Download PDF handout for class use The following images are in the above manual. They will also be useful if you want to right click and save them to use them for reference while taking the course. Adwords Campaign StructureAdwords InterfaceAdwords Keywords Match Types and Rules
Lesson 2 – Adwords Course IntroductionDuration: 3 minutes — Introduction of Patrick Allmond and the Adwords 101 course.